The art of refreshing your brand when your business model changes
Five tips to ensure a successful brand refresh Whether you’re looking to reposition your company in the marketplace, update your [...]
National Nonprofit Day: Highlighting successful marketing strategies from nonprofits
Creative ways nonprofits use marketing tactics to reach target audiences National Nonprofit Day is right around the corner. On [...]
City of Harrisburg launches new and improved website with enhanced user experience and accessibility
HARRISBURG - City residents can now enjoy a streamlined online experience on the new City of Harrisburg website (http://harrisburgpa.gov). [...]
Improve Your Company’s Communications Strategy with Brand Research
How Surveys and Focus Groups Can Help Shape Brand Development, Improve Strategic Positioning Conducting brand [...]
Gavin™ Gives Back to Crispus Attucks York with Marketing Grant for Nonprofits
Boutique agency’s Giveback Program supports local community As part of Gavin’s ongoing commitment to support organizations focused on building [...]
Super Bowl 2020: Commercials That Generated Buzz
The Super Bowl is a time to determine the champion of the National Football League. It is also a night [...]
Gavin’s Year in Review
Take a Glimpse Into Our Influential Work From 2019 In 2019, Gavin stayed true to its mantra of evolving influence [...]
Q&A with Rick Holberg
Learn More About Gavin’s New VP of Creative Strategy and Branding Gavin added dangerous levels of talent to our team [...]
Does Your Brand Strategy Connect With Your Target Audience?
Tips to Help You Better Understand Your Audience A good product will find a market and generate sales, but if [...]
Rebranding for the Right Reasons: When to Design a New Logo
Thinking of rebranding? That will inevitably mean redesigning your logo. While there is no one “right” way to rebrand, new [...]